http://www.beautifulbodz.com/hollister-swimwear/
Why People Love Surf Clothing
Fashion works by taking cues from culture around us and applying them to clothing and acessories. This is an insight into the inner workings of fashion and is the reason behind surf gear becoming incredibly popular in the 2000s. This correlates with the time that extreme sports really took off the UK and it is not a coincidence that it grew along with extreme sports in film, music and video.
When a sport is so prolific in society, it begins to permeate the public consciousness, filtering down into our everyday lives without us really noticing. Many shops began to spring up not just on costal towns where surfing and water-sports have long been pastimes like Brighton and Newquay, but in big cities and urban areas whose inhabitants have probably never even seen the seaside. Such stores sell many different surf products Animal clothing, branded backpacks and were often adorned with decorative items like wooden cladding and US number plates.
Many surf brands have made it big in the UK market such as Quicksilver, Mambo and various other brands. The resort of Newquay in Cornwall for example has experienced mass tourism in the past few years becoming popular as a the UK equivalent of Spring Break. Surfing’s cool image and desirability has not ceased, in fact you could argue it has got stronger, transcending beach wear in the form of the popular and prestige brand Hollister.
The success of such a brand has proved the surf fashion is not dead, for example board shorts carry on has the primary choice of swim wear for young impressionable males who wish to look like Australian surfers! Surfing will retain the cool image its always had and the clothing industry will continue to imitate, as I said at the beginning, life imitates art!